Certainly, I don’t mean to heap any more servings of blame
upon Dish Network. The eventual dropping of the channels was the result of a
contract dispute between Dish and AMC Networks, and I’m sure both sides are
perfectly entitled to have taken whatever actions they eventually took. Dish
gave ample warning and time for customers to complain and/or switch to an
alternative provider (unfortunately, that alternative provider is most likely
one of the crew of cable providers who, comfortable in their regional monopoly,
provide horrible service to customers with government complicity). AMC took the
corporate high road and organized some kind of protest boycott and filed a
lawsuit.
This entire event, along with Community being cancelled on NBC, has to be one of the greater
tragedies of television politics. AMC provides excellent, quality programming
to its viewers. They got to that place in the cable pantheon by taking fliers
on shows like Mad Men and Breaking Bad, shows that other networks
were not willing to fund. They like were a local restaurant that served much
better food, and more expensive food, than any of the chains. They cultivated a
relationship with viewers and critics. We
might not be able to maintain corporate profit margins, the network implied
and viewers understood, but we are
dedicated to getting out our quality product to a dedicated audience.
Until the summer of 2012, when, undoubtedly, Dish and AMC
refused to come to terms on a suitable contract and the network lost. Perhaps
they could have budged, AMC, and given up a little more money in order to ensure
that they could still deliver their shows to an expectant viewership. But they
wouldn’t. Or they couldn’t. All that matters is that they didn’t.
I don’t know if you know this, but we are supposedly currently
living in this wonderful, new digital age of information. I can share in mere
seconds a Youtube video of a man lighting his crotch on fire with a friend in
India. A picture of a waterfall in Argentina can be sent to a computer screen
in Germany before your eyes can blink. I can fart into a microphone and
broadcast its sound to millions across the globe before its smell dissipates from
the room.
But, for some reason, the actual entertainment industry is
dominated by archaic corporatism. The decision to drop AMC from Dish was made
by a bunch of number crunching suits in a conference room. Not once did they
consider the audience who, for whatever sorry and pathetic reason, rely on
these television shows for an ounce of happiness. Not once did they consider the
actors, writers, producers and directors of these shows, who dedicated their
careers, their lives, to these shows and just wanted to share their vision with
someone else. They thought about their wallets, their bottom lines, forgetting
that, like most things, these numbers will be wiped away like chalk from a
sidewalk when the proper time comes. But they wanted to make a profit.
For a business decision, something that is actually
valuable, something that attempts to spread joy, attempts to understand
humanity, attempts to subliminally disseminate meth-recipes to millions of
suburban families can be taken off the air in without a second glance. I’m sorry Michelangelo, but marble is rather
expensive. Don’t worry! David still look great made out of mud!
This entire event serves as a reminder to the public. We have to be responsible. We have to make demands. Yesterday, they came for the the niche television programming; today they come for PBS. What will be the next sacrifice made to the gods of Profit and Bottom-Line?
This entire event serves as a reminder to the public. We have to be responsible. We have to make demands. Yesterday, they came for the the niche television programming; today they come for PBS. What will be the next sacrifice made to the gods of Profit and Bottom-Line?
(pic from @STDYNews here: http://twitter.yfrog.com/nz3fnjfj)
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